CARSON CITY – Nevada Attorney General Aaron Ford, along with the attorneys general of Connecticut, Florida, Oregon and Texas, today announced a multistate investigation into JUUL Labs.
The e-cigarette company packages nitcotine into vape cartridges. A 39-state coalition is investigating JUUL’s marketing and sales practices, including targeting of youth, claims regarding nicotine content, and statements regarding risks, safety and effectiveness as a smoking cessation device, Ford said.
“Preying on children and those looking for help to quit smoking is the one of the most despicable examples of risking people’s lives for corporate profit,” Ford said. “I’m proud my office is taking a leadership role in this multistate investigation to get to the bottom of JUUL’s marketing and sales practices. Anyone found risking the health and safety of Nevadans, especially our children, will answer for their deception.”
The company said that it hopes to “earn the trust of society by working cooperatively with attorneys general, regulators, [and] public health officials” to “combat underage use and transition adult smokers from combustible cigarettes.”
Since February 4, 2020, there have been 2,758 hospitalized cases of e-cigarette or vaping associated lung injury from all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, including seven cases in Nevada.